"The innovative social enterprise makes the marketplace a pragmatic solution to attract volunteers. The silver lining being WOC’s
ability to generate funds in support of Canadian charities. Volunteer Toronto endorses Well of Change and has
committed to support the organization through a formal Community Partnership.”
- Deborah Gardner, Executive Director of
“The project sounds fabulous!!!!”
– Tonya Surman, Executive Director of
"Well of Change is an imaginative way to link people's talents, the marketplace and non-profit organizations.
It uses social technology effectively and represents an exciting new process to mobilize people to do good.
I plan to write it up as a case study for business students so that they can see the innovation of the non-profit sector."
- Ann Armstrong, Director of Social Enterprise
Rotman School of Management University of Toronto
“The system is elegant.”
- Jennifer Aaker, General Atlantic Professor of Marketing
Graduate School of Business Stanford University